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Obsahuje: Charting the landscape of corporate reputation research / Michael L. Barnett and Timothy G. Pollock -- Show me the money : A multidimensional perspective on reputation as an intangible asset / Violina P. Rindova and Luis L. Martins -- Keeping score : The challenges of measuring corporate reputation / Grahame R. Dowling and Naomi A. Gardberg -- What does it mean to be green? The emergence of new criteria for assessing corporate reputation / Mark Thomas Kennedy, Jay Inghwee Chok and Jungfang Liu -- The building blocks of corporate reputation : Definitions, antecedents, consequences / Charles J. Fombrun -- A survey of the economic theory of reputation : Its logic and limits / Thomas Noe -- Meeting expectations : A role-theoretic perspective on reputation / Michael Jensen, Heeyon Kim and Bo Kyung Kim -- It ain't what you do, it's who you do it with : Distinguishing reputation and status / David N. Barron and Meredith Rolfe -- An identity-based view of reputation, image, and legitimacy : Clarifications and distinctions among related constructs / Peter O. Foreman, David A. Whetten and Alison Mackey -- On being bad : Why stigma is not the same as a bad reputation / Yuri Mishina and Cynthia E. Devers -- Untangling executive reputation and corporate reputation : Who made who? / Scott D. Graffin, Michael D. Pfarrer, and Michael W. Hill -- Waving the flag : The influence of country of origin of corporate reputation / William Newburry -- Corporate reputation and regulation in historical perspective / Christopher McKenna and Rowena Olegario -- Industry self-regulation as a solution to the reputation commons problem : The case of the New York Clearing House Association / Lori Qingyuan and Paul Ingram -- How regulatory institutions influence corporate reputations : A cross-country comparative approach / Stephen Brammer and Gregory Jackson -- How reputation regulates regulators : Illustrations form the regulation of retail finance / Sharon Gilad and Tamar Yogev -- A labor of love? Understanding the influence of corporate reputation in the labor market / William S. Harvey and Timothy Morris -- Does reputation work to discipline corporate misconduct? / Jonathan M. Karpoff -- From the ground up : Building young firms' reputations / Antoaneta Petkova -- Strategic disclosure : Strategy as a form of reputation management / Richard Whittington and Basak Yakis-Douglas -- Managing corporate reputation through corporate branding / Majken Schultz, Mary Jo Hatch and Nick Adams -- After the collapse : A behavioral theory of reputation repair / Mooweon Rhee and Tohyun Kim -- A framework for reputation management over the course of evolving controversies / Kimberly D. Elsbach.
Resumé: What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important--and increasingly problematic--for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook, developed with support from the Oxford UNiversity Centre for Corporate Reputation, intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might mot profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputations; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nations of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged.

Poznámka o skryté bibliografii atd.: Includes bibliographical references and index.


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